Three of the biggest TLDs or top-level domains are .com, .org, and .net. However, but just because these are the biggest and most common TLDs you can find today doesn’t mean that you no longer have any other options. Domenca country domains or country code TLDs are another choice available for you.
Country Code TLDs – What are They?
Country code TLDs or simply ccTLDs refer to domain extensions specific to a certain country or area. Domain extensions are those letters appearing after the domain name of your choice. Some of the most common examples include .com.au for Australia, .ca for Canada, and .co.uk for the United Kingdom. The IANA or Internet Assigned Numbers Authority is the governing body maintaining technical standards that help in running the internet and they publish a list of the available ccTLDs.
Benefits of Country Domains
Here are some of the top benefits that ccTLDs have to offer.
ccTLDs provide SEO and local targeting benefits.
With the help of country code TLDs let you target traffic from certain parts of the world. For example, if you wish to target visitors based in the UK to the website of your United Kingdom-based bakery, you might want to use .co.uk as your choice of domain extension. It will help ensure that you will pop up in the results every time people living in the UK search for a bakery instead of being in the search results of those in Canada, Australia, or other regions.
This will also tie into your SEO or search engine optimization value. With the use of country domains, you will have a higher SEO value for the search results that are country-based. It is because different results are shown by search engines including most local ones that depend on the specific IP address of the person who conducts the search. It means that whenever someone from the UK searches for minimalist cakes UK, the website of your bakery based in the UK might appear much higher in search rankings that won’t be possible if you are not using the .co.uk ccTLD.
ccTLDs can instill confidence in buyers.
ccTLDs are also good when it comes to credibility as they make your website visitors feel more confident. Since they know that the site is local, the visitors will feel that it will be easier for them to make purchase, particularly when they see that the location of the address is familiar to them instead of a foreign one. Most people also prefer to visit sites and complete transactions in their own region, currency, and language.
ccTLDs let you unleash your creativity.
One neat trick some companies are using to strengthen their brand around their domain name is through the use of a domain hack. It is when a name or word is formed with the use of the ccTLD and the domain name together. For instanc,e food.ie uses the ccTLD of Ireland, beach.es uses Spain’s ccTLD and Belgium ccTLD is used in subscri.be. It can also be a call to action or phrase such as help.us or check.in. When it comes to country domains, the sky is the limit for combinations you can use.